Thursday, January 12, 2012

Google+ Search = A Way To Call The Feds In On IPO-Bound Facebook (?)

justice2Like everyone else, I've been trying to get my head around why Google has force-integrated its Google+ social network into its main search feed at the expense of leading social services like Facebook and Twitter. The situation seems like an antitrust case waiting to happen, because Google could easily choose to feature the publicly available, searchable content from its social rivals in the same way it is showing its own product within its market-dominating search engine. It just hasn't. You'd think that Google has an intimate awareness of what it can and can't get away with, given how often it has been scrutinized for antitrust issues already. So, actually, yeah, let's assume it does... that it has predicted this criticism, and even an investigation by the US Department of Justice. What's the plan? I suspect that there's a master strategy for provoking the US government to investigate the market shares of search and social products as a single issue, in a way that puts Facebook on the defensive, especially as it looks to go public.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/lmSmMZLZPuA/

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